Community Investment

Community Investment

David Jones is committed to improving the wellbeing of individuals and empowering them to tap into their full potential and transform their lives.

Our Commitment

David Jones has been part of the fabric of Australian society since 1838. We are committed to strengthening that legacy through our community investment programs, which aim to create positive social impact.

We will meet this commitment by increasing our financial and non-financial support of our key charity partners, with particular focus on charities that support empowerment of individuals and wellbeing in the community.

We have been working with charitable organisations for decades including our partnership with the National Breast Cancer Foundation, which commenced in 1994. Going forward, we will establish new relationships with new partners to create shared value and create positive impact in the communities in which we operate.

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Our Stakeholders

To create positive social impact in the community, we need to engage with our employees and customers to understand what they care about, and engage with our charity partners to understand what they need from David Jones to help achieve their mission. We will also rely on strong relationships with our suppliers and other business partners to support our programs.

We recognise that our people can make a difference in the community if we get them involved in issues that matter to them. And so, our programs and choice of charity partners have been shaped by feedback from our employees along with an internal survey completed by more than 2,000 team members.

We have also engaged with our customers through an on-line survey, consulted with industry experts to help inform our view of charities operating in Australia and conducted face-to-face discussions with a number of those charities that reflect our key focus areas of empowerment and wellbeing.

We have also interviewed other large organisations and conducted a peer review to determine what being a good corporate citizen in contemporary Australia looks like.

All this discussion and research has informed our Community Investment Strategy and the selection of our charity partners.

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Our Partners

David Jones is proud to partner with the following not-for-profit organisations. The common thread between these charities is that they help us to meet our objective of creating positive social impact in the community through empowerment and wellbeing.

In turn, we feel we can support these charities in a number of different ways, including direct cash contributions, gift-in-kind donations, customer donations, employee fundraising, payroll giving, volunteering and mentoring programs.

Australian Literacy & Numeracy Foundation (ALNF)

The Australian Literacy & Numeracy Foundation (ALNF) is a national charity dedicated to raising language, literacy and numeracy standards in Australia, particularly in Indigenous communities. ALNF believes that being able to read and write is a basic human right and the key to participating fully in society.

We are currently making a modest contribution to support the expansion of ALNF programs, in the first instance by funding ALNF’s Early Language & Literacy Program for a preschool and community centre for families with young children in Campbelltown, NSW.

Click here to see more about the important work that ALNF is doing in the community.

Black Dog Institute

The Black Dog Institute is a leader in the diagnosis, treatment and prevention of mood disorders such as anxiety, depression and bipolar disorder. It has developed a range of innovative tools to assist with self-management of anxiety and depression.

Our relationship with Black Dog Institute is helping David Jones to have a more open conversation with our employees about mental health and personal resilience. In turn, our employees are responding with their own fundraising activities and in-store activations are promoting the link between physical activity and mental wellness for our customers.

Click here to find out more about Black Dog Institute.

The Smith Family

The Smith Family runs a variety of learning and mentoring programs to enable Australian children from disadvantaged backgrounds to participate fully in their education. Our commitment is to help more Australian children to get the most out of their education, giving them an equal start in life and helping to break the cycle of disadvantage.

David Jones’ support of The Smith Family has predominately been through our donation of clothing, to help The Smith Family generate proceeds for their services through their own retail outlets. Going forward, this support has been expanded to include a Book and Toy Appeal and a Christmas Gift Card, so that our customers can also support The Smith Family.

Click here to find out more about how The Smith Family is improving educational outcomes for children across Australia.


Gunawirra runs programs that empower Indigenous mothers with young children to break the lifecycle of trauma. Through its Mothers Group program, Gunawirra enables Indigenous women with young children to build stronger, safer and healthier relationships that benefit them, their families and their community.

We are currently funding one of Gunawirra’s Art Therapy programs in Waterloo, NSW. Facilitated by trained art therapists, these programs are designed to help at-risk and traumatised pre-school children to manage and express their thoughts and emotions so they can better deal with the trauma they are facing.

Click here to see more about Gunawirra’s mission and programs.

Look Good Feel Better

Look Good Feel Better is a national community service program dedicated to teaching cancer patients how to manage the appearance-related side effects caused by cancer treatment. Women, men and teens are able to join free workshops which cover skincare, make-up and headwear demonstrations, helping them to face their cancer diagnosis with a little more confidence.

David Jones has supported this great cause for five years now. In 2015 we expanded our support, donating $1 from the sale of every lipstick and lip gloss sold in the month of September to Look Good Feel Better. As a result we raised over $52,000 in 2015, which will fund an additional 52 workshops around the country, helping a further 800 people to manage the appearance-related side effects of chemotherapy and radiotherapy.

National Breast Cancer Foundation (NBCF)

The National Breast Cancer Foundation (NBCF) is Australia’s only 100% community-funded organisation financially backing life changing breast cancer research, providing grants to researchers since 1994.

With the support of our employees and customers, David Jones has partnered with NBCF since its inception year, most notably through a number of fundraising activities during Breast Cancer Awareness Month, each October. David Jones has also been the biggest corporate fundraiser in the Mother’s Day Classic, each year for the last five years.

In total, David Jones has raised over $4 million for NBCF. These donations have helped researchers to: discover better, less invasive methods for detecting breast cancer; increase the understanding of why some breast cancer cells stop responding to treatment; and improve the follow-up and survivorship of women after breast cancer treatment.

Rose Clinics

David Jones Rose Clinics provide free, in-store mammography services for women over 40, to assist with the early detection of breast cancer.

The Rose Clinics screen over 35,000 women annually and currently operate in all our CBD stores, including: Elizabeth Street, Bourke Street Mall, QueensPlaza, Adelaide Central Plaza and Hay Street Mall.

These clinics boast state of the art digital mammography technology in an accessible and comfortable environment for our employees, customers and members of the general public.

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Our Approach

Our five-year Community Investment Strategy outlines the steps we will take to establish meaningful programs that aim to improve wellbeing in the community and empower individuals to tap into their full potential.

Our strategy outlines what we are doing to meet our five key objectives and is based on the following guiding principles:

  • We believe in fostering integrated partnerships to inspire positive change in our community and drive measurable social impact
  • We believe in providing an opportunity for employees to support and engage actively in our community programs
  • We believe in engaging local communities in which we operate, both at home and abroad
  • We believe in forging new partnerships with smaller charities that have potential to deliver greater social impact

Our five-year Community Investment Strategy outlines the steps we will take to establish meaningful programs that aim to improve wellbeing in the community and empower individuals to tap into their full potential.

We are excited about the establishment of the David Jones Foundation, an ancillary fund to Charities Aid Foundation, to help channel contributions from our customers, our employees and other stakeholders to our key charity partners.

To make sure that we optimise social benefit and alignment with our business objectives, we have developed a Community Investment Policy that outlines the governance framework, roles and responsibilities, and procedures for managing contributions in and out of the foundation.

We have already established a steering committee and cross-functional working group, who provide invaluable insight on how our employees engage with our charity partners and have accountability for ensuring good governance over the program.

In addition to using feedback from our 2015 Employee Engagement Survey, we also conducted roundtable discussions and an on-line survey to engage with our teams. To engage with our customers, we issued an on-line survey that asked what causes are most important to you and what could David Jones do to drive positive change.

Here is a quick snapshot of some of the findings from this research, which has been used to develop our strategy. Women's health (particularly breast cancer) continues to be regarded as very important to our customers and employees; however mental health and women's empowerment were generally regarded to be even more important, reflecting current community concern in these areas.

Armed with these insights, we narrowed down our list of key focus areas to supporting the fight against breast cancer, mental health, education for the disadvantaged, Indigenous reconciliation and women's empowerment.

From here, we conducted a review of 25 possible charity partners and used our cross-functional working group to narrow down to a short list of charities, which were provided the opportunity to present a proposal and meet with representatives from across David Jones. This shortlist was refined even further and then voted on by 2,000 employees, resulting in the selection of our charity partners.

Because supporting the fight against breast cancer remains important to David Jones, we will continue to support the National Breast Cancer Foundation and our Rose Clinics, which offer free breast screening services to women over the age of 40.

We will extend the reach of our community program by adding new charity partners cover a broad spectrum of cause areas that are important to our stakeholders.

We will also develop new channels and relaunch some existing channels (such as payroll giving) to make it as easy as possible for more people to make even greater contributions to our selected charity partners.

We recognise that greater internal and external advocacy will help to increase support for our charity partners amongst our customers, employees, suppliers and other business partners.

For this reason, we plan to implement a number of initiatives that will promote greater awareness and advocacy for our key focus areas and charity partners. Some of these initiatives include workplace volunteering and mentoring programs, in-store activations, fundraising activities, workshops, information to customers and employees, and sales of charity merchandise.

And finally, measuring social impact is one of the ways we will assess the effectiveness of our programs. Until now, we have only tracked the value of contributions we have made to the community but, going forward, we also aim to measure the impact that those contributions.

This will require us to establish and agree targets for social benefit as well as contributions in and out of the foundation. We will also need to establish the systems to track contributions and then report and communicate back to our stakeholders.