Amplify Your premium destination for growth. Since 1838, David Jones has revolutionised the way Australians shop. Our foundation of influential and disruptive innovation has established the iconic brand to be Australia’s original influencer in fashion and lifestyle. Target your brand’s customer through David Jones Amplify. 0M+ Annual Store Visits 0M+ Annual Traffic to davidjones.com 0M+ Active eDM subscribers Our Premium Audience Customers with purchasing power like no other David Jones attracts two thirds of Australia’s most affluent households as shoppers making them highly qualified and receptive to premium brand communications. Our multi-channel ecosystem engages 5 million+ shoppers in the world of premium retail every year. Case Studies BRAND SPOTLIGHT TOM FORD VANILLA SEX — LAUNCH The David Jones pre-launch exclusive of Tom Ford Vanilla Sex created a first-to-market opportunity with competitive edge. An omni-channel marketing plan was executed to capitalise on the exclusivity period. YoY Sales +66% NO. 1 performing beauty SKU BRAND SPOTLIGHT Destination Canada — LAUNCH Destination Canada engaged David Jones Amplify to enhance awareness and consideration of Canada as a premier travel destination for Australia's discerning travellers during Autumn & Winter. The strategic marketing plan strategically leveraged online and offline touchpoints to immerse customers in the allure of Canadian travel through compelling visual, tactile, and auditory engagement. 73,000+ customers expereinced the INSTORE POP-UP 46% OPEN RATE on solus eDM BRAND SPOTLIGHT GENTLE MONSTER — LAUNCH An instore and digital campaign launched Korean cult eyewear brand Gentle Monster in an Australian exclusive to David Jones. A 3D window build in our Elizabeth Street Flagship provided the “cool factor”, supported by digital marketing driving traffic and sales that exceeded forecast. 49 pairs sold PER DAY 29% product engagement rate BRAND SPOTLIGHT POLO RALPH LAUREN x AUSTRALIAN OPEN — PARTNERSHIP This omni-channel campaign celebrated Polo Ralph Lauren’s partnership with the Australian Open, and associated range of products across menswear, womenswear and kidswear. Creative featured across an omni-channel ecosystem for maximum impact. 171% year on year SALES GROWTH 53% SELL-THROUGH rate BRAND SPOTLIGHT Manolo Blahnik — LAUNCH This omni-channel campaign targeted David Jones’ luxury customers in order to build hype around the brand's launch at David Jones. A VIP pre-sale campaign proved very successful. Pre-sale drove 72% of week 1 sales target Over 6K sessions to the brand page in the first week View more case studies here. Why Choose Amplify? REACH millions of shoppers in a purchase mindset LEVERAGE the channels that drive purchase SECURE premium media during seasonal and retail purchase cycles ACCESS affluent segments and David Jones loyalty members APPLY our influence to your campaigns End to End Reporting Receive meaningful campaign reporting delivered straight to your inbox. SALES Metrics Increase in sales Shift in brand position CUSTOMER Metrics Frequency Basket size Total customers New customers MEDIA Metrics Reach Open rates Engagement Clicks and conversion Download our Media Kit Here. Enquire Today To receive a copy of our rate card, or enquire about booking our media, email amplify@davidjones.com.au -approx
