Living Nature is Keycraft’s premium range of animal soft toys. Created in 1974, we take inspiration from animals all over the world to bring these realistic and loveable characters to life. Made with soft-touch fabrics and beautiful craftsmanship, they stand the test of time with their enduring quality & appeal. Each plush toy features a colourful hang tag with educational facts about the animal, such as it’s behaviour, food and habitat. Living Nature make toys more sustainable by using recycled plastic fillings like used drinks bottles and food containers, meaning our choice of materials has a positive impact on the planet.