The Sweetest New Summer-Ready Kids’ and Baby Clothes

Preparing for a new arrival or simply looking to add to your child’s wardrobe? These are the kids’ and baby clothes your little one will love as much as you do.

No matter their age, when it comes to baby and kids’ clothes we know how important it is to strike the right balance between quality, a sense of practicality and that ‘cuteness’ factor – while matching the clothing they already have. This season, our range of everyday essentials, special outfits and swimwear will see them in sweet prints, classic colours and organic fabrics they’ll love wearing almost as much as you love them.

Oh baby

If you’re looking for clothes you can feel good about dressing your bub in, we have you (and them) covered with organic baby wear that’s as suited to every day as it is special occasions. Our new GOTS Certified Baby Organic Collection will have little ones feeling good in our softest premium cotton and this summer’s most essential styling.

When it comes to prints, they’ll be as on-trend as you are in of-the-moment gingham and florals – which you can pare back with denim and creamy neutrals to keep things classic. Then, for seasonal practicality, layer them up in easy separates, like this organic ribbed cardigan. A pair of sweet sandals or sneakers from our range of baby shoes will finish off their look.

The essentials

As for kids’ clothes, you need quality pieces that will suit their hands-on nature (dark colours such as grey, black and navy are a clever choice) and last over time. Our range comes in quality, breathable fabrics, such as linen and organic cotton, that are as practical as they are easy to throw on. A big plus for parents? These fabrics are both soft and durable, and can easily be washed and worn without ironing. Stripes and checks are classic, while frills and broderie details will add a special touch.