How the Buyers Are Shopping the Black Friday Event of the Year

Tick off your Christmas list with our insider guide to Black Friday and beyond.

As we approach the tail end of November, fashion lovers and savvy shoppers unite for The Event of the Year. Starting the week of Black Friday and carrying through to Cyber Monday, the timing makes a case for crossing items off your Christmas shopping list (and bagging yourself some impressive savings to boot). To help you navigate the myriad of coveted items on offer, our buyers have curated an edit of the products they’re dreaming of most. From statement fashion pieces to sought-after beauty and homewares, discover the most exquisite (and budget-friendly) buys worth setting your sights on.

For the fashionistas

“I’m definitely using Black Friday to refresh my wardrobe post-lockdown, and I’m loving the ’70s florals coming through for Resort. Vibrant colour combinations are such a mood lifter and I can’t wait to get my hands on this Charlie Holiday Floral Mini Dress.”

– Jessie Ferguson, Women’s Young Fashion and Youth Buyer

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On our wish list

GREGORY LADNER

Bucket Hat

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CHARLIE HOLIDAY

Cindy Seventies Floral Top

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CHARLIE HOLIDAY

Cindy Seventies Floral Skirt

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CHLOÉ

Kiss Small Shoulder Bag

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For the style icons with enviable accessories

“My top tip for shopping this Black Friday is to browse the David Jones website in the days leading up to the sale. I’ll be adding all my wish list items to my cart, making it a breeze when I go into store to pick them out. On my lust list is the new Marc Jacobs Jacquard Tote, which is great for the return to the office or days at the beach. I also can’t look past a pair of the Chloé Woody Mules that are bound to go with any outfit this summer.”

– Ally Saviane, Women’s Handbags & Accessories Buyer

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On our wish list

MARC JACOBS

The Snapshot Crossbody Bag

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RIXO LONDON

Zadie Meadow Dress

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JOLIE & DEEN

Flower Pearl Earrings

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CHLOÉ

Wooden Canvas & Rubber Flat Mule

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For the beauty aficionados

“As an American, I have stood in line in the freezing cold waiting for stores to open on Black Friday. I love that it is now a global event kicking off the Christmas shopping season. The best advice I have is to make a plan, and treat yourself (or a loved one) to iconic beauty products – they will never disappoint. A lot of the most coveted beauty items come in great gift sets over Christmas, making them even more desirable, and easy to gift wrap.”

– Kate Stansberry, Luxury Skincare Buyer

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On our wish list

SK-II

PITERA™ Essence Andy Warhol Limited Edition

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CLARINS

Double Serum Eye

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LANCÔME

Génifique & Renergie Set

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Yves Saint Laurent

Black Opium Gift Set

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For the most stylish men

“With summer coming up, it’s a great time to shop swimwear. Nautical hues will always be a staple in any wardrobe and can be easily pared back with a linen shirt or a basic tee. You can also have fun with your choice of summer swimwear – bold prints and vibrant colours have been dominating our screens, and are the perfect way to complete your poolside look.”

– Blair Withers, Branded Sports & Leisurewear Buyer

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On our wish list

NAUTICA

Cousteau Swim Short

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JAMES HARPER

Double Stripe Linen Shirt

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VACAY SWIMWEAR

Capri Swim Short

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ASSEMBLY LABEL

Reuben Tee Antique White

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For the little ones with big imaginations

“Black Friday is a great opportunity to kick off your Christmas shopping and get yourself organised for upcoming birthdays and other celebrations. Whether you’re shopping for pre-schoolers or bigger kids, we have a great assortment of products to select from this year, including outdoor toys, board games and, of course, Lego (which is always a great gift for anyone on your list).”

– Jaya McBride, Toys & Nursery Buyer

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On our wish list

DISNEY

Winnie The Pooh Musical Waggie

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GLOBBER

One NL 205 Deluxe Scooter

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BARBIE

Dreamhouse Playset

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LEGO

Spider-Man At The Sanctum Workshop

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For the homebodies

“Black Friday is the perfect time to buy quality pieces at great prices. We have some fantastic cookware & kitchenware offers this year, including a great range of cookware and frypan sets, which will ensure you’re all ready to cook up a storm for the silly season. If you really want to set yourself up in the kitchen, you can’t go past the Essteele ‘Per Salute’ 5pce set, it’s made in Italy and has all the essential cooking pieces including 2 frypans, 2 saucepans and a sauteuse.”

– Natasha Poneros, Cookware, Kitchenware & Travel Goods Buyer

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On our wish list

JOSEPH JOSEPH

Index Regular Graphite

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SAMSONITE

Cosmolite Large Suitcase

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ESSTEELE

Per Vita Cookware Set

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DELSEY

Chatelet Air Medium Suitcase

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For the sweet tooths

David Jones Food Classic Fruit Mince Tarts.

“Black Friday is the perfect opportunity to stock up on delicious treats for the festive season. This year, we have a range of offers across hampers, Christmas confectionery and fruit mince tarts. Our David Jones Food fruit mince tarts are the perfect addition to any table when entertaining. They’re also just a delightful treat to have on hand for when you’re craving something sweet.

– Kaitlin Swan, Confectionery & Special Occasions Buyer

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On our wish list

DAVID JONES FOOD

Popcorn Medley

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DAVID JONES FOOD

Yuletide Treats Hamper

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DAVID JONES FOOD

Pretzel Medley

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DAVID JONES FOOD

Macadamia & Orange Fruit Mince Tarts

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