Casual Dressing: The New Off-Duty Brands to Know

To welcome the launch of five new brands at David Jones, we’ve called upon taste-maker Ally May Carey to show us the freshest ways to wear them.

With iconic Australian and international names like Ksubi, AGOLDE, Mother Denim, American Vintage and Citizens of Humanity joining our list of designers, there’s never been a better time to evolve your off-duty style signature.

With an international it-girl following, Mother Denim is the L.A. brand to have on your radar. Famous for their offering of effortlessly cool, made in L.A. styles, their super-soft fabrics are the perfect addition to your off-duty wardrobe. Shot and styled by Ally May Carey, pair them back with loafers and a classic camel coat for a look that works all weekend.

A favourite amongst the likes of Kendall Jenner and Hailey Bieber, AGOLDE is a name that may already be on your wish list. Directional denim at its best, their signature cross-front styles are street-style fixtures season after season. Drawing inspiration from classic cuts and shapes, the L.A. label’s modern interpretations of denim and knitwear are the ultimate investment, offering the authenticity and rarity found in elusive vintage finds. Working back best with your favourite fashion pieces (think heeled boots and luxe layers), look to Ally May Carey’s styling for inspiration on how to make a strong street-style statement.

For lovers of casual cuts and colour, consider American Vintage your new label for easy to wear staples. Crafted using quality fabrics and vintage treatments, the brand’s meticulous craftsmanship gives depth and life to every piece. A wardrobe foundation in every sense, rely on their signature pieces to add ease to every look.

An iconic Australian name since 1999, Ksubi has built a cult following across the globe. Irreverent and effortless, their signature unfussy denim, progressive shapes and raw finishes are instantly recognizable, having been worn by everyone from A$AP Rocky to Kylie Jenner. Playing into their distinct identity, Ally May Carey offers up a double denim moment, proving that some things are eternally better together.

Quality without compromise is at the core of the L.A. based label Citizens of Humanity. With a commitment to impeccable fits, consider them your go-to for elevated styles with sophisticated ease. Masters of detail, their inspiration is found around the world and crafted in authentic fabrications. With cuts that inspire confidence, wear yours back with a timeless sweater or simple tee and settle into instant style status.