Go behind the scenes of our launch event for Autumn, Winter & Beyond, an immersive experience celebrating timeless trends and iconic brands to know and love.
On the 20th February, David Jones officially launched its Autumn-Winter 2024 season with an intimate dinner and experiential presentation in Sydney, curated in collaboration with artist and tastemaker Amanda Shadforth. The evening celebrated new season fashion, the arrival of 50 new brands to its portfolio and the latest issue of JONES magazine, starring actress and model, Charlee Fraser.
The guest list for the event was nothing short of spectacular, including Friends of David Jones, our Australian designer family and industry leaders. From timeless trench coats to polished print dresses, double denim, metallic marvels and more, this year’s event shone a spotlight on trends that never really leave our orbit and the key pieces to invest in this Autumn, Winter and beyond.
Join us behind the scenes at our immersive showcase and inspire your next ensemble with new season arrivals as worn by the fashion set. This is your guide to the David Jones event: Autumn, Winter & Beyond.
From timeless fashion to must-have beauty icons, enter a world of style, like no other, with the new issue of JONES: Autumn, Winter & Beyond.
Who Wore What: David Jones AW24 Street Style
Friends of David Jones, designers and thought leaders arrived at the event in style. In a strong outing of bold prints and refined tailoring, we’ve captured some of the best ensembles spotted on show.
Long, flowing black gowns seemed to be a favourite at the event, with variations on this classic style seen on Friends of David Jones Victoria Lee, Honourable Julie Bishop, Eleanor Pendleton, and AW24 JONES cover star, Charlee Fraser.
Discover how to curate your effortless AW24-inspired wardrobe with 7 Key Pieces To Add To Your Rotation This Season & Beyond.
A Night To Remember: Fashion, Food & More Fashion
The event, Autumn, Winter & Beyond, was a hyper-immersive showcase featuring superior fabrications and immaculate tailoring that transform new-season fashion into lifelong investments.
Over 100 guests were guided through standout pieces for Autumn, Winter and beyond, and taken on a hyper-immersive, multi-disciplinary journey, where light, sound, vision and tastes were heightened.
Artist and tastemaker Amanda Shadforth showcases her exquisite eye for detail, curating a stunning tablescape featuring Maison Balzac and Dinosaur Designs.
Surrounded by exquisite designs and creative innovators, guests enjoyed a theatrical three-course meal to the sounds of emerging Sydney-based producer and multi-instrumentalist, Sonny Grin.
The AW24 Trends to Know and Love (Forever)
During the evening, guests were guided through a series of vignettes that brought to life key pieces and trends of the season.
This season’s key pieces and trends were showcased by models, mannequins and installations. The power of the mesh dress was amplified with resort-inspired feminine dresses juxtaposed with industrial elements. The denim devotion vignette proved that double denim isn’t a relic of the ’80s. Instead, it’s time to break the rules and wear relaxed jeans and maxi skirts with denim shirts, boots and bucket hats.
Throughout the event, there were just enough investment bags to catch your eye. Big enough for the everyday and just small enough for the evening, these style heroes went with every trend.
Superior fabrications and immaculate tailoring transformed new-season menswear into lifelong investments. Like a suit that can be worn time and time again, the event favoured a well-considered collection of quality pieces that are sure to outlast impulse purchases. The tailored suit was a standout hero of the night, paired with sharp accessories. The effortless statement shirt and a collection of on-the-go utility pieces were scattered throughout the night, further inspiring a wardrobe that balances comfort with timeless sophistication.
We spoke to the makeup and hair experts from Aveda and MAC to find out how they created the iconic AW24 makeup and hair looks from the event: How To Master Our AW24 Event Makeup & Hair