Downtown Cool Eye Shadow Palette

What it is: An edited, essentials-only matte palette that's perfect for shading, defining and lining everyday natural eye looks.

Why it's different: Four universally flattering matte shades that glide on easily and blend seamlessly. These densely pigmented shades have rich colour payoff and can be layered for added intensity. Mix and match there's no getting it wrong.

How to Use It: Choose a light shade and sweep from lashline to browbone using the Angle Eye Brush (sold separately). Dust medium shade on lids, then apply a dark shadow along the top and bottom lashlines using the Dual-Ended Ultra Fine/ Ultra Precise Eye Liner Brush (sold separately). Make sure the lines meet at the outer corners of the eye.