David Jones presents MINDFULLY MADE:
a platform dedicated to more meaningful connections with what you wear and use. Our inspiring range of sustainable fashion, beauty, home and food means it’s never been easier to shop in line with your values.
Shop The Edit Our Mindfully Made Vision
Nobody DenimThis is our platform to spotlight the stories behind conscious brands and makers at David Jones
To help you identify the steps each brand has taken to be more responsible, we have created five attributes relating to human, animal and environmental welfare.
All products featured in the Mindfully Made hub must meet one or more of our sustainability attributes with the aim of highlighting progress, not perfection.
To help you identify the steps each brand has taken to be more responsible, we have created five attributes relating to human, animal and environmental welfare.
All products featured in the Mindfully Made hub must meet one or more of our sustainability attributes with the aim of highlighting progress, not perfection.
Bassike
More than a t.shirt, more than a business, more than just an idea.
Bassike is a considered and purpose-driven ethos centred on design-led collections – made sustainably, ethically, and with integrity.
Shop Bassike Read MoreBassike is a considered and purpose-driven ethos centred on design-led collections – made sustainably, ethically, and with integrity.
OUR MINDFULLY MADE ATTRIBUTES
R.M. Williams
AUSTRALIAN MADE
Brands that support our local industry and community by manufacturing right here in Australia.
R.M WilliamsSpotlight On R.M. Williams
Australian owned and adored around the world, their true blue boots and leather goods have been made in Australia for over 40 years. R.M.Williams’ iconic boots are still handcrafted the same way they always have been; from one piece of leather and with over 80 handheld processes
Shop The Edit Shop R.M. Williams
Bec + Bridge supports our local industry with their proudly Australian-made fashion — Coming Soon
Taylah GRAY Wears Bec + Bridge
A lawyer, PhD candidate and proud Wiradjuri woman, Taylah Gray is a force to be reckoned with. As an advocate for the rights of First Nations people in Australia, Gray has vocalised inequality and racial bias in education, and is motivated to create a more ethical society for future generations. “It’s not everyone’s job to save every part of the world, but it is everyone’s job to take the best possible care of the environment they reside in.”
Read More Shop Bec + BridgeEmma Lewisham
REDUCE AND RECYCLE
Brands that adopt innovative and conscious ways to upcycle, recycle and reduce waste.
Emma LewishamSpotlight On Emma Lewisham
Passionate about the fight against wastage in the beauty industry, Emma Lewisham founded Beauty Circle- a refill and recycling initiative that offers customers refillable products and recycling for hard-to-recycle beauty packaging. Dedicated to a carbon-positive future, the brand is committed to working towards full traceability and transparency from their ingredients to their supply chain.
Shop The Edit Shop Emma Lewisham
Local label Bianca Spender is committed to being carbon neutral, uses dead-stock fabric across more than 50 per cent of its collection and always celebrates Australian-made fashion — Coming Soon
Tara CHANDRA Wears Bianca Spender
Understanding and empathy drive Tara Chandra. With 84,000 Instagram followers, her eclectic presence is built on authenticity. From co-founding an online vintage clothing store to unpacking internalised racism by sharing her own experience, Chandra’s social conversation is unapologetic and honest. Her future ambitions? “To simply be happy doing what I’m doing. I’m living the future now.”
Read More Shop Bianca SpenderStella McCartney and Grown Alchemist
KIND TO ANIMALS
Brands that use cruelty-free production methods and ingredients that do not harm animals.
Stella McCartney and Grown AlchemistSpotlight On Stella McCartney and
Grown Alchemist
Grown Alchemist
Stella McCartney are committed to being responsible, honest and accountable today, to protect and more positively impact people, the planet and all it creates, tomorrow. Their vision for sustainability is guided by and accountable to their bold values – making every action count, inspiring trust and celebrating life. Stella McCartney strives to stand up and speak up for Mother Earth, our fellow animals and in solidarity with all humans.
Grown Alchemist continues to challenge the status quo of topical and ingestible skincare, boasting a range of positive attributes – Australian Made featuring certified organic ingredients, recyclable, never tested on animals and toxin-free with advanced natural and highly efficacious formulas to boot. The perfect fusion of performance and integrity.
Shop The Edit Shop Stella McCartney Shop Grown Alchemist
Grown Alchemist continues to challenge the status quo of topical and ingestible skincare, boasting a range of positive attributes – Australian Made featuring certified organic ingredients, recyclable, never tested on animals and toxin-free with advanced natural and highly efficacious formulas to boot. The perfect fusion of performance and integrity.
Saba’s vegan leather collection is full of buttery soft pieces that make a luxurious addition to any wardrobe
Varsha YAJMAN Wears SABA
Climate advocate and paralegal Varsha Yajman means business. A leader with the Australian Youth Climate Coalition, she helped bring together the 80,000-strong turnout at the 2019 School Strike 4 Climate in Sydney. Seeking to create change through the power of policy, she doesn’t discount the little things in her fight for climate justice. “I think being practical, doing what you can within your means and not putting too much pressure on yourself is important.”
Read More Shop SabaCountry Road
COMMUNITY MINDED
Brands that focus on supporting communities, supply chain transparency, the welfare of workers and fair working conditions.
Country RoadSpotlight On Country Road
By purchasing a Verified Australian Cotton Heritage Sweat, you’re supporting the regeneration of local farmlands through Country Road’s partnership with Landcare Australia. This partnership assists local cotton farmers in protecting soil health, increasing natural habits for threatened species and improving water quality.
Shop The Edit Shop Country Road
Nobody Denim is Ethical Clothing Australia accredited, utilising local manufacturing and prioritising a fair and safe work environment
Macinley BUTSON Wears Nobody Denim
At age 16, Macinley Butson won first place in the medical science category at the Intel International Science and Engineering Fair – the first ever Australian to do so. Four years later, she remains an inspiration for women in the male-dominated STEM industry and is intent on always pushing the boundaries. “As long as we are presented with challenges, I’ll be working to solve them.”
Read More Shop Nobody DenimReformation, Sarah and Sebastian
SOURCED WITH CARE
Brands that focus on responsibly sourced materials and mindful processes to minimise environmental impact.
Reformation, Sarah and SebastianSpotlight On Reformation
Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. Reformation sets an example for the industry, prioritising innovation throughout their business. Running a sustainably-minded factory in Los Angeles, using deadstock and responsibly sourced fabrics, and tracking and sharing the environmental impact of every product. Reformation's mission is to bring sustainable fashion to everyone.
Sarah & Sebastian champion local manufacturing, working with like-minded, trusted suppliers and operating a made-to-order model and repair workshop to reduce waste.
Shop The Edit Shop Reformation Shop Sarah & Sebastian
Sarah & Sebastian champion local manufacturing, working with like-minded, trusted suppliers and operating a made-to-order model and repair workshop to reduce waste.
A transparent supply chain is at the core of Reformation’s mindful approach to fashion, giving customers insight into where their clothes come from.
Aj CLEMENTINE Wears Wears Reformation
“I was a shy, resilient and naive kid who believed the world would someday make room for her,” says LGBTQI+ activist AJ Clementine. A transgender woman, sharing her transition story on social media cemented her status as an advocate. “Overcoming adversity pushed me to create a more educated and safer experience for individuals who see themselves in me,” she says.
Read More Shop ReformationSHOP INLINE WITH YOUR VALUES
Explore our selection of consciously curated fashion, home and beauty brands in line with your values.
Shop The Edit
The Pathways Program
In the next steps of the Indigenous Fashion Projects x David Jones Pathways Program, six First Nations fashion brands have been paired with established Australian designer mentors, supporting business development and cultural exchange. Often emphasising sustainability in their practices and supporting artisans that collaborate on their collections, there are many reasons why you'll love them.
Read The Editorial
Wardrobe full of clothes but nothing to wear? By renting your wardrobe, you can help to reduce the environmental impact of unused clothing.
Including Australian and International Designer pieces, book a styling session, visit the rental popup in our Elizabeth St Flagship or rent your next look from the luxury of your own home.
Rent Now Store DetailsMAKE IT LAST
Learn how to extend the life of your favourite clothes with our Care and Repair guide.
1.
Use cold water
Only wash once you have a full load and choose the energy-saving cold water option. Anything below 30C is considered a cold wash and significantly better for the planet and your garments. Better yet, if there are no stains or scents on your garments, give them another wear.
2.
Note the care label
Garments and fabric have been tested countless times before they end up in your wardrobe, so you can be sure that following the wash, dry and iron instructions will give your garment a longer life.
3.
Use a wash bag
The use of a wash-bag helps to protect delicate garments such as lingerie and silks from being damaged and will assist in extending the life of your garment.
4.
Consider airing
Thanks to the loose fibre of merino wool and other knitwear, airing out these garments on a drying rack will reduce odours and refresh them without a wash.
5.
Hand wash
Fill a basin or bucket with cool water and gentle detergent. Swirl the laundry a few times over the period of an hour, then softly squeeze out excess water and dry items on a drying rack.
6.
Be proactive
After a purchase, consider future proofing your item. Apply a rubber sole to leather shoes before their first wear, hang shirts on a hanger that doesn’t pass over the width of the shoulder, and store handbags in their original dust bags to avoid discolouring and damage.
7.
Avoid tumble dryers
Our dryers emit a tonne of carbon dioxide and can cause shrinkage, warping elastic and fabric roughening – use the clothesline next time a cycle is finished.
8.
Repair and reuse
Replace buttons, cut hems (raw edges are trending) and mend rips to give your clothes a longer life cycle. If you’re not confident, befriend your local tailor for seasonal amendments and alterations.
9.
Wash your denim less
Denim is durable in nature so it needs minimal washing. If a stain or smell appears, consider airing out the item and spot cleaning. If a machine wash is required, turn the item inside out to maintain its indigo dye. And remember to check your denim brand’s repair policy: Nudie Jeans offers free tear repairs.
10.
Rethink the dry cleaner
If a label says ‘dry clean only’, follow orders. If the tag says ‘dry clean’, chances are a hand wash could do the trick. Check a small inconspicuous area before washing the entire garment.
TERMS & FABRICS DECODED
Certified Meets third-party standards
Circularity A circular economy aims to change the current take-make-waste model and design out waste, keeping products and materials in use
Cruelty free Manufactured without causing harm to animals
Organic Cotton Cotton grown using processes and materials that have a low impact on the environment: no genetically modified seeds, soil that maintains its fertility and no toxic pesticides.
Wool A natural, biodegradable and renewable fibre from sheep that is soft to touch, strong and naturally breathable, making it useful for high-end fashion, activewear, accessories and homewares. Wool is easy to care for, naturally elastic and one of the most reused and recycled fibres.
Recycled Polyester Recycled polyester can be made from various waste streams, with recycled plastic bottles being the most common source. The use of recycled materials minimises waste and helps reduce our reliance on fossil fuels, which is used to produce most virgin synthetics.
Linen A biodegradable textile created from the fibres of a flax plant. The fabric is strong, absorbent and fast drying, making it especially suitable for hot climates.
Vegan Leather Vegan leather is an alternative to traditional leather, which is made using animal-derived materials or ingredients. Some of the alternate materials available include foods-based materials such as Pinatex's pineapple leather, as well as recycled synthetics.
Hemp One of the oldest fibres in the world, hemp requires less water, does not need harmful chemicals and actually replenishes the soil. It can be grown around the world, making it accessible to many brands wanting to support this renowned fibre.
Regenerated Nylon Industrial plastic, dead stock and fishing nets from the ocean are upcycled to create a new nylon yarn. It’s a circular system that minimises waste. Econyl® is currently the most recognised branded option.
Cellulose Most rayon, viscose, modal, lyocell and other cellulosic fabrics start their journey as trees. It is estimated that more than 150 million trees are logged every year and turned into cellulosic fabric, many deriving from ancient and endangered forests. Responsible branded options include Lenzing's TENCEL™ and ECOVERO™.
Mindfully Made