Since 1913, Prada has been synonymous with cutting-edge style. Through an innovative approach, which draws inspiration from an unconventional analysis of society, Prada elaborates codes that transcend trends, resulting in creations that reinterpret reality from unusual perspectives. The aesthetic codes of the brand have influenced generations, with fashion that brings ideas to life through its Accessories and Fragrance, which become tools of confident self-expression. Prada is an expression of society: whenever society changes, Prada evolves accordingly.
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