GINGER & SMART designs luxurious clothing for spirited women who use fashion for an expression of their individuality. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. A sense of cool confidence underpins the design of the brands bold maxi dresses, printed wide-legged pants and understated bags and accessories which add an aura of elegance to any attire.