Rouge Pur Couture
Yves Saint Laurent

Rouge Pur Couture

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YSL Beauty Australia's Director of Artistry Ross Andrewartha proudly recalls that Rouge Pur Couture, the first makeup product launched by the brand, "was originally presented in 9-carat gold plating. It set the standard for YSL's makeup range," he says.

"Still now, the product feels heavy in the hand like a piece of jewellery, and has the largest colour wardrobe of any YSL lipstick range. It's a classic satin lipstick that truly offers something for everybody."

When pressed on his favourite shade, Andrewartha selects the quintessential 01, Le Rouge. "She's a vibrant, cult classic ready for every woman's makeup bag," he says.

Because Lip Maestro has no underlying white base, says Andrewartha, "the colours stay true to their original intense, seductive look."

Intense, seductive, illuminating colour with a comfortable velvet texture and radiant finish.
- Comfortable velvet texture
- No underlying white "base" means colour stays true for a flawless, matte and glowing finish
- Intensive, seductive, illuminating colour
- Lips appear instantly plumped
- Radiant finish
- Sensual, non-sticky texture
- Available in a variety of shades

Three new interpretations of Le Fuchsia, in limited editions, are introduced to entice, enhance and inspire ROUGE PUR COUTURE lovers.

ROUGE PUR COUTURE No.78 LE BORDEAUX FUCHSIA. A dark purple, the colour of rich Bordeaux grapes, it speaks of luxury and subversive sophistication.

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