Wacoal

Wacoal was founded in Japan in 1946 by Koichi Tsukamoto. His goal was to bring beautiful intimate apparel that would offer a higher level of quality and innovation than was currently available in the market to women across the globe.

By building teams of like-minded designers, researchers, merchants, and others he created a brand with global reach and countless loyal customers.

Today, Wacoal exists on behalf of women. Representing those who choose to live in a world of beautiful things. Existing to make beautiful things, Wacoal focuses on making women look and feel their best.

For more than half a century, Wacoal has been committed to helping women realise their beauty. Women are deeply intuitive about what real beauty is, and Wacoal matches their discerning desire for exquisite lingerie that enhances their sense of self.

Those who appreciate meticulous craftsmanship find true pleasure in wearing Wacoal’s contemporary designs, which exude understated sophistication. Wacoal’s signature trademarks are exceptional quality, fit and service.

To date the brand has been enthusiastically received by women of all ages and continues to evolve to meet their lingerie needs and desires.