Purebaby

Purebaby: Gentle Beginnings at David Jones

At David Jones, we know that comfort, quality and care are essential when choosing pieces for your little one. Purebaby offers thoughtfully designed baby clothing and accessories crafted from the softest certified organic cotton. With a commitment to sustainability and safety, Purebaby delivers beautifully made essentials that support delicate skin and make everyday dressing effortless.

From newborn swaddles and sleepwear to play-ready outfits and practical accessories, our curated range from Purebaby makes it easy to build a wardrobe that’s as functional as it is charming.

Baby Clothing: Softness That Moves with Them

Purebaby’s clothing collection brings together practicality and playful design. Each piece is made from premium organic cotton, ensuring it's breathable, gentle on skin and free from harmful chemicals.

Explore baby clothing staples such as:

• Growsuits: Ideal for sleep and play, with two-way zips for easy changes.
• Bodysuits and singlets: Perfect for layering in all seasons.
• Leggings and pants: Designed for movement with soft elastic waistbands.
• Tees and tops: Lightweight and durable for everyday wear.
• Dresses and overalls: A blend of comfort and cuteness for little ones on the move.

Available in timeless neutrals, soft pastels and whimsical prints, Purebaby pieces are easy to mix and match—creating versatile outfits for every occasion.

Sleepwear and Pyjamas: Sweet Dreams Start Here

A restful night begins with the right sleepwear. Purebaby’s range of pyjamas, sleepsuits and sleeping bags are designed to keep your baby warm and secure while allowing them to sleep comfortably through the night.

Highlights include:

• Long sleeve pyjama sets with soft, flat seams
• Sleeping bags with built-in TOG ratings for seasonal comfort
• Zip Growsuits for easy nighttime changes
• Footed sleepsuits to keep little toes cosy

Purebaby sleepwear is crafted with safety in mind—ensuring breathability, warmth and a snug fit for every stage.

Bedding and Blankets: Natural Layers for Cosy Sleep

Create a peaceful nursery with Purebaby’s bedding collection, made from breathable, organic materials to support restful sleep. These essentials combine function and softness, designed to complement both modern and traditional nurseries.

The range features:

• Cot fitted sheets in classic and seasonal prints
• Bassinet and cot blankets crafted from knitted cotton
• Muslin wraps and swaddles for gentle bundling
• Cot quilts and comforters that add texture and warmth

Each piece is designed to layer beautifully and maintain comfort throughout the night.

Baby Accessories: Everyday Essentials, Thoughtfully Made

From first outings to mealtime messes, Purebaby accessories are created with your baby’s comfort and your convenience in mind.

Popular choices include:

• Hats and beanies for sun protection or added warmth
• Bibs and bandanas in soft, absorbent fabrics
• Booties and mittens to keep tiny toes and fingers snug
• Towels and washcloths for gentle bathtime care

These accessories make thoughtful add-ons for baby showers and new arrivals—offering everyday practicality with a touch of charm.

Choosing Purebaby for Your Family

When it comes to dressing your baby, comfort and care come first. Purebaby uses GOTS-certified organic cotton, supporting environmentally responsible practices and ensuring everything your baby wears is gentle on the skin. Designed to last and made to pass down, these pieces grow with your little one and support the moments that matter most.

Purebaby’s approach to design is grounded in simplicity, softness and a clear understanding of what babies need—making it a go-to choice for new parents and gift-givers alike.

Shop Purebaby at David Jones

Explore the Purebaby collection online or instore at David Jones and discover a range of organic baby clothing, sleepwear, bedding and accessories crafted for comfort and quality. Whether you’re building a newborn wardrobe or looking for a gift that blends style with function, Purebaby makes every day feel special—right from the very beginning.

Frequently Asked Questions

Where is Purebaby clothing made?

Purebaby designs are created in Australia, with garments manufactured in certified factories that meet strict social and environmental standards. The brand is known for using GOTS-certified organic cotton.

What sizes does Purebaby offer?

Purebaby clothing generally ranges from newborn sizes through to toddler age (up to size 2). Specific size availability may vary by product.

Is Purebaby clothing suitable for sensitive skin?

Yes. Purebaby uses organic cotton that is breathable and free from harmful chemicals, making it ideal for babies with sensitive skin or allergies.

Do Purebaby growsuits have two-way zips?

Many of Purebaby’s growsuits include a two-way zip design, making nappy changes quicker and easier, especially during overnight changes.

Can I machine wash Purebaby clothes?

Most Purebaby garments are machine washable. For best results, wash on a gentle cycle using mild detergent and avoid tumble drying where possible.

Is Purebaby a good gift brand for newborns?

Absolutely. With soft organic fabrics and adorable designs, Purebaby products such as growsuits, blankets and hats are popular choices for baby showers and new arrivals.