Faithfull The Brand

At Faithfull, we believe we believe that a well lived life is a well-travelled life We are forever seeking sun-drenched escapes to idyllic destinations. We love the feeling of freedom, discovery and finding your true self, amongst hidden getaways and new destinations around the world.

We also believe in feeling this sense of freedom, ease and joy in our everyday, whether on holidays or not. We spend our lives cultivating beauty, relaxation and living in state of summer all year round.

Our objective has always been to become the go-to for beautifully designed, feminine pieces in timeless, flattering silhouettes that transport our muse to faraway places and dreamy destinations.

With a focus on integrity and community, we’ve partnered with manufacturers in Bali to create hand-made garments for the David Jones customer and her off duty life. We chose the name ‘Faithfull’ for its warm, feminine appeal. The essence of our label, apparent in each collection, is youthful and un-complicated in design, with a nostalgic nod to vintage wardrobes of summers past.

We fused Scandinavian simplicity with the Australian laid-back spirit and the island life ambience we were now accustomed to in Bali. Our pieces are designed with the modern traveler in mind. They are versatile and easy - allowing her to feel confident and stylish in the most effortless and attainable way possible.

We aim to be the suitcase staple for our muse and her well-lived, well-travelled life. Welcome to the world of Faithfull.