The Annual David Jones Spring Flower Show 2018

A David Jones promotion

The Annual David Jones Spring Flower Show 2018

The David Jones Flower Show returns for the 33rd year to celebrate the arrival of Spring Summer 2018.
On Thursday 30 August, the ground floor and iconic windows of the Elizabeth Street flagship will be transformed with an abundance of intricate floral displays and fragrance.

The magnificent floral exhibit reflects the David Jones SS18 campaign ‘House of Spring’ with a modern neo-classic twist. The Flower Show incorporates the seasonal greenhouse, landscaped gardens and botanist’s tables of curiosities, with the addition of an enormous Instagram-worthy lion sculpture sleeping under an abundance of pastel petals.

The Annual David Jones Spring Flower Show 2018

The installation is the largest public event for David Jones and is attended by over 300,000 people each year. The awe-inspiring floral artistry comprises of over 300,000 fresh flowers, 4,000 work hours and 15 experienced florists and horticulturalists headed up by George Low of Seed Flora. This year celebrates Low’s 30th year creatively collaborating with David Jones as the brand’s official flower designer.

The David Jones Flower Show grew from a simple gesture – David Jones staff would bring in flowers from their gardens, placing them on counters to celebrate the beginning of spring.

“This tradition has grown into the magnificent spectacle that the flower show is today and is a highly anticipated event enjoyed by many of our customers to mark the arrival of the spring. This year is a particularly special one as we celebrate a 30-year creative collaboration with George Low of Seed Flora, the official David Jones flower designer. It has been a joy to see George’s talent and creativity come to life in our Elizabeth Street flagship. We congratulate George on his anniversary and we look forward to welcoming our customers in store,” says David Jones’ Chief Executive Officer, David Thomas. 

The Annual David Jones Spring Flower Show 2018

To celebrate all things spring, David Jones’ premium fragrance houses – Gucci, Prada, Estee Lauder and Jo Malone – have each created their own bespoke floral window displays.

Customers can experience the David Jones Flower Show during trading hours at the David Jones Elizabeth Street store from 30 August through to 9 September 2018. The Elizabeth Street windows are open for viewing until 10pm every night.



EVENT DETAILS
What:David Jones Flower Show 2018
Where: David Jones Elizabeth Street Store
When: Thursday 30 August – Sunday 9 September 2018
Opening hours:The show is free to view during opening hours.
Monday – Wednesday, Saturday and Sunday: 9:30am – 7:00pm
Thursday and Friday: 9:30am – 9:00pm
Tours: Guided tours are complimentary and bookings can be made on (02) 9266 5184.