The Best Serums to Buy in 2018

Serums are skincare powerhouses packed with concentrated ingredients and efficient delivery systems for transporting those ingredients to where they’re needed most.

Here’s our pick of top supercharged serums and the finalists of our JONES Beauty Awards for 2018.

The Finalists

The Best Serums for 2018

Ultraceuticals Ultra A Skin Perfecting Serum, $132. Elizabeth Arden Advanced Ceramide Capsules, $175. La Prairie Skin Caviar Liquid Lift, $725. Shiseido Ultimune Power Infusing Concentrate, $160.

1. Lucinda Pitt loved Ultraceuticals’ quiet achiever – the Ultra A Skin Perfecting Serum. “It is easily absorbed and in time results in softer, smoother, more even skin. The fact that it’s Australian made and owned, and free of sulphates and synthetic fragrance, earns it three more ticks.” 

2. Elizabeth Arden’s legendary ceramide capsules have been around for decades and work by mimicking the naturally occurring skin lipids to retain moisture and regenerate cells. They’re also a handy travelling companion.

3. Containing the brand’s signature caviar extract, this highly potent La Prairie Liquid Lift serum includes an activation function to liquefy the caviar beads for a fresh application. “It’s age defying, glow enhancing and moisture boosting,” says Pip Edwards.

4. Japanese brand Shiseido often uses antioxidant ingredients such as reishi mushroom and iris root extracts that act to refine and strengthen the skin’s texture – Ultimune Concentrate is ideal for those of us living in heavily polluted areas. 

The Winner

The Best Serums for 2018

Lancôme advanced Génifique Youth Activating Concentrate, $100

A jack-of-all-trades, Lancôme’s Advanced Génifique serum instantly evens out skin tone and increases your skin’s elasticity over time. Key ingredients include hyaluronic acid, vitamin C and Bifida Ferment Lysate (to discourage damage caused by UV light).

This serum soaks into the skin and within 30 seconds feels barely there. It sits well under moisturiser and make-up and contains minimal fragrance – an added bonus, as it won’t irritate skin.

– Hannah Gay

Shop all the winners of our 2018 Beauty Awards

Photography Pete Daly