Jennifer Lopez Stars in New Campaign for GUESS

JLo Guess

Actress, singer and style icon Jennifer Lopez serves up some serious glam in the latest campaign for iconic American brand GUESS. Art directed by the brand’s co-founder Paul Marciano and shot by photographer Tatiana Gerusova, the shots reference Lopez’s multi-pronged career as an actor in Hollywood and a performer in Las Vegas. The 48-year-old models the brand’s range of modern vintage looks, following in the footsteps of former GUESS girls Claudia Schiffer and Gigi Hadid.

JLo Guess

Stepping in front of the camera as the brand’s latest ambassador was an easy decision for Lopez. “When I look back at early Guess campaigns through the years, you see all of these beautiful models and iconic images that Paul has created,” she says. “It is a tremendous compliment to have been selected for Guess's Spring 2018 campaign.”

JLo Guess

J Lo also happens to be the oldest GUESS ambassador in the brand’s history – part of Marciano’s celebration of age and experience. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience,” says the brand’s co-founder Paul Marciano. “Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl.”

The GUESS spring 2018 collection is available to shop now at David Jones.

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