David Jones Celebrates 180 Years of Style

David Jones 180 Years

This year, we’re celebrating a bit of a milestone – we’re turning 180 years old.

And, throughout this whole time we’ve made it our number one priority to bring our customers the best and the latest products and experiences the world has to offer – in fashion, accessories, beauty, homewares, technologyfood and more. 

“When it comes to David Jones, it’s personal” writes Helen O’Neill, author of David Jones: 175 Years. It’s true – from our spring Flower Show to our Christmas windows and many a gift registry in between, we’ve loved sharing so many special occasions with Australia – and we look forward to many more.

What better time than now to look back at where it all began? Let's take a trip down memory lane…

1838-86

David Jones 180 Years

David Jones

Within 50 years of the First Fleet’s arrival in Australia, Mr David Jones, a Welsh-born immigrant with a dream to sell “the best and most exclusive goods”, opens his namesake store on the bustling corner of George Street and Barrack Lane, Sydney.

1887

David Jones 180 Years

David Jones's original George Street store (at right) in the 1880s

David Jones signals a new era of glamour and wonder. Newly rebuilt, the store installs the city’s first hydraulic lift – a magical contraption seen by few before. The retailer expands into furniture and décor, with customers exposed to exciting, exotic imports brought to Sydney from across the seas.

1939-45

David Jones 180 Years David Jones advertisement 1952

David Jones remains open for business during World War II, converting part of its George Street space into a club for servicemen and women.

1947

David Jones 180 Years

Carmen Deil'Orefice walks the David Jones runway

David Jones cements its legacy as Australia’s most glamorous fashion destination when the store hosts Parisian-esque runway shows. First comes Pierre Balmain’s collection and then Christian Dior’s groundbreaking New Look silhouettes – the first time the maison shows outside of Paris.

1954

David Jones 180 Years

Queen Elizabeth II arrives in town and the Elizabeth Street store’s seventh-floor culinary destination, The Great Restaurant, hosts a state banquet in her honour.

1963-1965

David Jones 180 Years

While the exact date is still unknown, the signature houndstooth first appears in the mid-1960s after Charles Lloyd Jones Jr is inspired by a pattern on a Miss Dior perfume bottle.

1999

David Jones 180 Years

American icon Lauren Hutton appears in a winter campaign for David Jones.

2000s

David Jones 180 Years

Miranda Kerr

While the stores are being internationally lauded for their visual styling, David Jones appoints ambassador Megan Gale in 2001, followed by Miranda Kerr in 2008. Both have since become two of Australia’s most recognisable faces.

2016

David Jones 180 Years

JONES Magazine's launch issue

David Jones launches fashion and lifestyle magazine JONES – a curated edit of the season, featuring fashion, beauty, homes and food.

2018

David Jones 180 Years

Australia’s favourite department store marks its 180-year anniversary, making it one of the oldest department stores in the world. Through instore installations, unparalleled customer service and premium Australian and international brands, David Jones continues to bring shoppers the best of the world in one place – both instore and online.

Images credit: David Jones: 175 Years