Get The Beauty Look: David Jones AW19 Collections Launch

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Runway Beauty: Aveda Hair Style AW19 Collections Launch

Follow your nose to the artfully blended aroma of Aveda and you’ll discover a brand on a mission.

That mission? To create products that are sustainably sourced, packaged and manufactured, with a commitment to transparency, authenticity and giving back.

Globally loved for its high-performance, botanically-derived professional hair products, Aveda™, the Art and Science of Pure Flower and Plant Essences, partnered with David Jones to create the hair look for the Autumn Winter 2019 collections show, held at The Void, MONA.

Aveda’s Creative Director for David Jones, Terri Robertson-Kirkwood, was inspired by expressions of inner beauty, reflecting David Jones’ Autumn Winter campaign around ‘The Art of Living’.

“The hair look reflects the arts, that can be taken and adapted to any vibe – soft or glossy for romantic florals, sculpted and clean for gender fluid suiting, or high gloss and tight for power elegance,” says Robertson-Kirkwood.

I think this look has a couture feel, but can embrace the season’s trends and be adapted to create interest and make a statement.

How-to: the knotted twist


1. Prep the hair with Aveda Speed of Light Blow Dry Accelerator to reduce blow dry time and breakage.

2. While hair is slightly damp prep with Aveda Smooth Infusion Nourishing Styling Crème to control frizz for a smooth style. For thinner hair prep with Aveda Phomollient and Aveda Thickening Tonic to create weightless body, volume and fullness.

3. Use an Aveda Paddle Brush to blow dry hair away from the face to a low side part concentrating on making sure air flows smoothly over the brush to ensure a high shine finish.

Runway Beauty: Aveda Hair Style AW19 Collections Launch
4. Section the front, gathering all hair in front of ear and push to one side so that focus is on the back of the hair.

Runway Beauty: Aveda Hair Style AW19 Collections Launch
5. At the back of the hair, take sections 2-3cm wide starting at the middle of the nape and twist gently until the sections start to bend on themselves. Once the desired twist is achieved spritz with Aveda Air Control and then continue twisting round onto head and secure with a bobby pin.

Runway Beauty: Aveda Hair Style AW19 Collections Launch
6. Take the hair that is in front of the ear and divide in half at the hairline. Twist until it is about to bend then spritz with Aveda Air Control and secure.

Runway Beauty: Aveda Hair Style AW19 Collections Launch
7. Adapt the direction and twist to frame. Then take the rest of the hair and repeat the twists sweeping up and away from hairline and then secure in with the other sections on the head, while spritzing with Aveda Brilliant Spray on Shine.

Runway Beauty: Aveda Hair Style AW19 Collections Launch
8. Finish by lightly spraying with Aveda Air Control.

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