Fitflop Has Summer-Ready Shoes You’ll Actually Wear

A FitFlop promotion

Fitflop Derby Tan

Carrie Bradshaw may have been able to run New York City blocks in stilettos but, for everyone else, countless buses have been missed, friends have been left waiting and ankles have been rolled in the pursuit of wearing fashionable footwear in public. With party season just around the corner, the time to invest in new summer-ready shoes – the kind you’ll actually wear – is now. Happily, Fitflop’s smart selection look as good as they feel (in fact, they’re biomechanically engineered). They’ve got a midsole that’s raised to cup and cushion your feet, a heel that’s specially formulated to absorb shock and reduce the impact on your joints and a super lightweight and flexible cushion for all-day comfort. But, most importantly, they’ll suit any occasion.

FOR THE NEW YEAR’S EVE PARTY

Fitflop Quartz Banda

New Year’s Eve is the biggest party of the year. You’ll break out your most fabulous eyeshadow palette and plan your outfit to coordinate with the fireworks display. It’s also the one night of the year where you actually want to stay up until midnight – but you’ll only get there with comfortable shoes. Pair a silk slip with something sleek and sparkly.

FOR THE LAST-DAY-OF-HOLIDAYS LUNCH

Fitflop Tia Crystal

You and your friends plan on spending a long afternoon in the sunshine – eating antipasti, sipping spritzes and lamenting those final hours of freedom. A long lunch to cure the Sunday blues calls for your most fabulous summer look (think white on white) paired with oversized sunglasses that feel distinctly Jackie O. As for the shoes, go for something casually chic. 

FOR THE WEEKEND BARBECUE

FitFlop Laceless Derby Tan

The silly season calendar is often brimming with social events; it’s a time for that long overdue catch up with friends and family. A backyard barbecue is the perfect no-fuss get together – simply ask each guest to bring along a dish or some drinks. The same easygoing attitude should be applied to your outfit. Look low-key polished in a breezy polo shirt, midi skirt and derby shoes.

Discover more of Fitflop’s latest collection