Hailey Baldwin Is The New Face Of Bolon Eyewear

Bolon Eyewear Hailey Baldwin

Still compiling your summer shopping wish list? Then here’s some good news. Recently introduced to David Jones’ stable of brands is Bolon Eyewear, and the newly minted face of the brand is Mrs Bieber herself, Hailey Baldwin.

[The collection] really represents my ideals on life, that it is about daring yourself to do things that maybe you're not too comfortable with, to dare yourself in your work life, in your personal life, to push yourself to grow

Bolon Eyewear Hailey Baldwin

The in-demand model joins the likes of A-list actress Anne Hathaway and Thai starlet Davika Hoorne as ambassadors of the Italian-designed eyewear, championing the ‘I Dare Myself’ campaign ethos. Hitting on all of summer’s biggest sunglasses trends – while cruising around Hollywood and hanging at Venice Beach – Baldwin’s campaign will make you want to book the next flight to LA. The next best thing, of course, is adding a pair of Bolon shades to cart stat.

Bolon Eyewear Hailey Baldwin

Discover Bolon Eyewear's latest collection