A Masterpiece Remastered: La Prairie's Latest Launch

A La Prairie promotion

La Prairie Caviar Premier

When it comes to scientifically developed, results-driven skincare, one brand remains unmatched: La Prairie. This year, the Swiss skincare powerhouse is celebrating the 30-year anniversary of its Skin Caviar collection with a highly anticipated relaunch.

After years of research, La Prairie has reinvented caviar with a new incarnation, Skin Caviar Luxe Cream Remastered with Caviar Premier – a moisturising cream that lifts and firms skin in a revolutionary new way. With Caviar Premier, caviar’s whole potential is harnessed for the first time, pushing the boundaries of skincare performance and giving visible results.

La Prairie Caviar Premier

“The new Caviar Premier formula has been enhanced to offer increased firming and lifting benefits to the skin by amplifying the power of the famous natural caviar extract, with a new complex of actives that deliver even better results,” says Belinda Besant, La Prairie Regional Training and Events Manager. “A little of this concentrated formula goes a long way, delivering better firming results than we’ve seen before.”

Skin Caviar Luxe Cream is a daily essential for dry and combination skins, or for those of us looking to resolve persistent fine lines. Meanwhile Skin Caviar Luxe Cream Sheer is a lightweight formula that deeply penetrates the epidermis to plump and rehydrate. Skin Caviar Luxe Sleep Mask Remastered with Caviar Premier makes for a perfect before-bed indulgence. La Prairie’s signature scent remains across the remastered formulas, further adding to the luxuriant sensorial experience on application.

La Prairie Caviar Premier

Housed in the brand’s iconic blue jars, with a petite spatula for fuss-free use, the Skin Caviar collection’s elegant packaging epitomises luxury down to the finest detail and celebrates the innovative collection’s rich history across three decades.

Immerse yourself in the ultimate home spa experience with La Prairie’s Skin Caviar Premier Collection. Shop online now, or visit your nearest La Prairie counter at David Jones to receive your complimentary skin consultation and five-day sample of your choice.

Discover the full range of La Prairie skincare products available online