Jones - April 2018

JONES Autumn/Winter 19
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Women's Dress Code: Black Tie Event Attire

Black Tie Event Dress Code for Women

There's no need to have a mild panic attack when you read the words black tie on an event invite. We've got the dos and dont's of black tie dressing sorted – read below for an easy-to-follow guide that will make finding the perfect outfit a breeze.


• Use this as a great excuse to go all out! Floor-length gowns in a beautiful rich hue and luxurious fabrics are something that you normally don't get to wear much of, so embrace the chance to get glammed up.

• Invest in a quality dress or gown that is timeless. Spending a lot of money on a heavily trend-based piece will mean you won't get much wear out of it. Stick to classic cuts and colours that suit your body type and won't go out of style. Black or rich, jewel-toned hues are always a great option.

• If a floor-length gown isn't for you, a formal cocktail dress that sits below the knees is acceptable. Dress it up with elegant jewellery, accessories and heels.

• Dressy evening suits are also acceptable – just make sure the cut is perfect, the fabric is well-steamed and you keep the rest of your look simple and feminine so as not to look too masculine.

• Ensure your beauty look complements your attire. Are you wearing a simple, elegant black gown? You can afford to play up your beauty look a little more with winged eyes, bold red lips and a flawless complexion. Is your dress on the extravagant side? Perhaps choose to tone your makeup down a notch for the evening so that you don't look too overdone.

• Make sure you have all pieces of the puzzle prepared a day before the event, from the correct undergarments to a present and card for your host. This will banish any chance of a panic attack on the day of the event and leave room for you to really enjoy the party.

• The most important thing to remember is to be completely comfortable! Avoid wearing anything you might accidentally slip out of after a few too many glasses of champagne, and choosing the appropriate footwear means you'll never need to take your heels off before you get home (a huge no-no!).

Black Tie Event Dress Code for Women


• Go cheap. This is a formal event, and you want to look your absolute best. Fabrics that haven’t been cared for properly will also look cheap, so ensure your garments are properly steamed, dry-cleaned or ironed before the event.

• Wear loud patterns or colours. This can look obnoxious instead of classy, and will draw attention to you (which isn't the aim of the game at a black tie function, believe it or not).

• Show too much skin. Err on the conservative side for this one – plunging necklines, thigh-high splits or super-short dresses are best left for another night.

• Get your hair and makeup professionally done. You want to look flawless, as well as ensure your look stays put all night long. Besides, it’s always fun to have someone else pamper you in the lead-up to an event!

An edit of this season’s best gowns and dresses

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Your Ultimate Guide to Collections Launch AW18

David Jones AW Collections Launch

Are you ready to reimagine your personal style?

If you’ve been dreaming about autumn accessories and winter layers, your reverie can now be your reality. Last night we premiered the best of the new season at our official Collections Launch, offering a taste of what’s to come for the cooler months ahead. From stunning standout pieces to clever upgrades on simple classics, darkly fabulous florals to updates on urban legends, we’ve got everything you need to reimagine your personal style, just in time for the change of seasons.

Keep reading for your comprehensive wrap-up of our Autumn Winter Collections Launch runway event...

The set

Kicking off with a special performance by George Maple, last night’s Collections Launch was held at Sydney’s iconic Australia Technology Park. In addition to the industrial venue’s awe-inspiring atmosphere, guests were treated to a visual feast of hologram technology that featured prominently in the space – style with a side of sci-fi.

The main event

Starring modelling sensation Victoria Lee – our newest ambassador – last night’s Collections Launch offered an unforgettable multi-sensory experience. It began with Veuve Clicquot bubbly and a gourmet entrée – talk about a fine reception – before guests were seated for the main event. Featuring over 230 exits and 40 brands, the show included some of the finest men’s and women’s Australian and international designers, most notably our newest arrivals Kate Sylvester, Jacquemas and the House of Balmain.

Worn by ambassador Jessica Gomes and Australian modelling export Jordan Barrett, along with some of the nation’s hottest modelling talent, last night’s display premiered the latest collections of crowd favourites Kitx, Macgraw, Ellery, Dion Lee and Stella McCartney, just to name a few.

The fashion

From darkly fabulous floral prints to styles stunning, sleek and tailored, last night’s Collections Launch offered a tantalising taste of the season to come. Inspired by the notion of taking the leap – aesthetically speaking – the show set the standard for autumn winter dressing, encouraging individuals to challenge the boundaries of their personal style. Curated to reflect a versatile and wearable take on the boldness of the season, the runway show was punctuated by standout pieces, updates on urban legends and seriously cutting edge silhouettes.

New-in this season

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